Every small business, freelancer, and service provider needs a website — a quality website with a strong design, a great user experience, and compelling copy. The Word & Web Smith is committed to creating a superior website that showcases your business, products, and services at a fair price that you can manage.
Let’s be honest — many small business websites are lacking. Too many owners know they need a website, but don’t have several thousand to spend on one. So they try to do it themselves, or they hire someone on the cheap. The results . . . well, they aren’t what the owners expected. The sites are poorly built or missing essential features, including great copy and usability, that entice and keep visitors. Read on to find out why.
If You Have a Website
Are you happy with the way it looks, sounds, or works? Does it help your business in the way you expected? Why not take advantage of one of my website reviews (the quick one is free) and get an expert opinion and some usable suggestions?
The Four Skills Any Website Requires
Here’s what most people don’t realize: an effective website requires four distinct skills:
- Technical know-how — to set up and configure the site
- Design skills — so it looks pleasing
- Copywriting — without compelling writing, you won’t see results
- Usability expertise — so that visitors aren’t frustrated
The first two skills are rather obvious, and are typically what a person thinks about when seeking a website. Let’s take a brief look at the other two.
Copywriting is writing that is designed to compel some sort of action. It’s persuasive writing that leads the reader to respond in a particular way, and it’s essential to an effective website, because you want every visitor — on every page — to do something, whether it’s to complete a contact form, call for an appointment, or even just “click here to read more.”
Usability (also known as user experience) involves knowing how users expect to interact with your website, and fulfilling their expectations. It means following internet customs, making things obvious, and making sure users are never frustrated. Because if they are, they will either seek another site that won’t frustrate them, or, if they must deal with your site, carry their bad experience into their thoughts about your business.
To get a good website, you must find a person or a team that offers all these skills. Putting up a website that is deficient in any of these areas will not produce the results you need.
Find out more about what makes an effective website by requesting The Word & Web Smith special report, “5 Keys to an Effective Website.”
The Word & Web Smith Solution
My name is Penni L. Smith, and I am The Word & Web Smith (WWS). I do have all four skills. I spent my career in software development, and understand the technical aspects well. I am also an award-winning professional copywriter. And I knows basic design and truly grasp usability.
I get really mad at web designers who charge too much and do a mediocre job. I have seen too many small business owners with bad sites that they paid a huge sum for. I’ve also seen bad designers exploit the owners’ ignorance and sell them services they don’t need, or limit the owners’ access to their own sites. That won’t happen if you engage me.
See, in addition to the skills, I have a philosophy small business owners and freelancers will appreciate.
First, you — the website owner — should have control. I have had to help several owners whose web designers have restricted the owners’ access to their own site. I make sure that you have all the passwords and information you need to administer your site yourself, if you want, or have anyone you want do it. Would I like it to be me? Absolutely. But it doesn’t have to be. That’s just right and fair.
Second, I don’t think you should be dependent on your web designer forever. You shouldn’t have to depend on someone else to post your blog entries or update your hours (unless you choose to let someone else handle it). Again, I would love to administer and maintain your site if you desire, but part of the premium package includes training so that you can handle basic tasks yourself, and even the value package provides some instruction. I am always here to help, but you can save me for the bigger things if you choose.
Finally, I think every business should have a good website, so I try to maintain reasonable rates. No, not cut-rate, but fair. I get paid very well for my copywriting, but people getting one of the Word & Web Smith premium website packages enjoy my compelling writing as part of the deal. This means you get professional copy that produces results, for no extra cost above the package rate. When you realize that you are getting all the technical services and the copy, the price will seem like quite a deal — and it is. I limit the types of sites I do in order to keep prices down.
Are you ready to discuss your project? Just contact The Word & Web Smith to set up a free half-hour consultation. Remember to request your free special report, “5 Keys to an Effective Website.” Learn more on the website page, where you can download The Word & Web Smith website package, with all the services, fees, and some helpful guidelines.
If You Already Have a Website
Does your site need improvement? Take a look at our Site Sharpening page to see some items to consider. Then find out how effective your website is by requesting one of The Word & Web Smith’s website reviews. The Quick Review is FREE, and the others are quite reasonable. You’ll get an idea of where you stand and what it will take to make your site the best it can be.