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Website Workout: What Is Your Purpose?

– Posted in: Content

Weight lifterWell, now that we’re almost to March, how is your resolution to get in shape going?  Even if your physical improvement plan has fallen by the wayside, maybe your should give your website a workout.  This is a great time to review your website and make sure that it is looking its best and functioning well. For the next several posts, The Smithery will help you examine every part of your website and make it the best it can be.

Before we look at individual areas of your website, let’s take a look at the site as a whole. Ask yourself this: what is the purpose of your website? What is it you want to accomplish with it?

If your website is fairly new, you should know the answer, and, if it was made well, each page should already be aligned with that purpose. But if your website has been around for a while, or if it wasn’t built with the overall purpose in mind, it could be straying from what it was intended to be. Or you may have simply found that the purpose you started with doesn’t apply any longer, or isn’t as important as you originally thought.

Websites exist for all sorts of reasons. Some of the most common ones are:

  • To promote a business
  • To sell a product
  • To market a service
  • To build an e-mail list
  • To advance a cause
  • To prompt donations
  • To distribute information
  • To spread your opinions
  • To connect with visitors
  • To create a community

You may look at that list and think, “I want to accomplish several of those things.” Indeed, it would be a rare site that only had one goal. Still, take some time and identify your primary purpose, and then one or two secondary ones.

As we progress through this series and look at each page, you will keep your primary and secondary purposes in mind. Every page should be contributing to those purposes. If it doesn’t, it will need to be revised, or perhaps discarded.

Just as you would identify your goals before starting a physical fitness program, you need to figure out your goals for your website. Then we can begin the workout.


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